Email Plus Addressing
Are you getting a lot of SPAM? Is your email inbox cluttered and you often miss important emails? That’s where email Plus addressing comes in. Email Plus addressing is a feature that allows you to more easily sort emails and track who may have sold your information. This simple yet powerful feature can provide you with a range of benefits, including enhanced security, easy email segmentation, and improved email deliverability rates for your marketing emails.
What is Email Plus Addressing?
Email Plus addressing, also known as email subaddressing or tag addressing (use these at your next party), is a feature that allows you to add a plus sign (+) followed by any string of characters to your email address. For example, if your email address is firstname.lastname@example.org, you can use email@example.com to create a unique address for your marketing emails. When a message is sent to this address, it will still be delivered to your primary inbox, but with the added benefit of being able to easily filter and organize your emails.
Who Can Use It
Email Plus addressing has for a while been a popular and widely recognized feature among major email providers, including Gmail, Outlook, Microsoft 365, Protonmail and Fastmail supporting the feature. One important note, unlike Gmail, Outlook and M365, email Plus addressing on Protonmail is done by adding a (-). In our opinion “minus addressing” just doesn’t have the same ring to it. Fastmail is unique as you can use (+) or (-). Email Plus addressing has become a standard feature for most email providers, and most its benefits are widely recognized. Here are some of the ways that email Plus addressing can benefit your SMB.
Enhanced Email Security
Using email Plus addressing can help improve the security of your email account. By using unique subaddresses for different purposes, you can limit the exposure of your primary email address and receive less spam and phishing emails. This will reduce the risk of your account being compromised, and if a subaddress is ever compromised, you can potentially delete it without affecting your primary email address. Email security is essential for SMBs as email is one of the primary channels through which cybercriminals target businesses. By using email plus addressing you can reduce the risk of your business’s email accounts being compromised and protect sensitive data. It is important to note that email Plus addressing should not be used as a substitute for strong password management, anti-spam, anti-phishing and other cybersecurity measures.
Easy Email Segmentation
One of the significant benefits of email Plus addressing is that it allows you to segment your email list easily. By using unique subaddresses for different purposes, such as firstname.lastname@example.org for signing up for newsletters and email@example.com for signing up for events, you can easily navigate through a cluttered inbox. For example, you can create a folder where all emails for your newsletter will be filtered into. This makes it easier to filter, organize, and find important emails in a your inbox. Also, If you start receiving spam in your plus email address, you will have an understanding of where your address got leaked.
Address Your Way to Success
Email Plus addressing is a simple yet powerful feature that can provide significant benefits to SMBs. Email Plus addressing can enhance the security of your email account, help segment your email list easily, and improve email deliverability rates. This allows you to keep your primary email address safe from spam and phishing emails, easily filter and organize your emails, and avoid your messages being marked as spam. As an MSP, we highly recommend taking advantage of this feature and using unique email addresses for different purposes to optimize communication and protect your sensitive information.